# VIKAS DADOO - Seasoned Digital Marketing Leader
Source: https://hello.cv/vikasdadoo
Mumbai

## Links
- LinkedIn | https://www.LinkedIn.com/in/vdadoo

## About
A highly accomplished marketing leader with over 20 years of experience driving strategic growth and digital transformation across multinational corporations, agencies, and startups. Specializing in P&L ownership and cross-functional leadership, I have consistently delivered measurable business growth through innovative 360-degree campaigns and advanced performance marketing strategies. My expertise in leveraging AI-driven tools and fostering deep client partnerships positions me to deliver exceptional results for dynamic, purpose-driven organizations.

## Work
### Founder & CEO | Interactware Consulting LLP
https://
Led Interactware Consulting LLP as Founder & CEO, establishing an AI-powered digital marketing agency that delivered measurable business growth and innovation for startups and mid-size brands.
- Secured and cultivated strategic partnerships with key clients including Star TV/Disney, Dr. Agarwal's Eye Hospitals, Volo Healthcare, and Warmond, significantly enhancing brand visibility, audience engagement, and business outcomes.
- Designed and executed comprehensive 360-degree marketing strategies, integrating performance marketing, content creation, and end-to-end campaign management to achieve consistent and impactful results.
- Earned prestigious industry accolades, including 'Most Influential Marketing Professional' and 'Fabulous Marketer' from World Marketing Congress and CMO Asia, recognizing significant contributions to marketing innovation.
- Served as an international thought leader and speaker on 'AI Marketing' at prominent conferences, including events organized by Nepal Marketing Association and World Marketing Congress.
### Senior Vice President – Marketing & Communications | Eduvanz Financing
https://
Directed the Marketing & Communications function at Eduvanz Financing, building a high-performing team and establishing robust processes to drive brand visibility and user acquisition, achieving significant growth.
- Built and led the entire marketing and corporate communications function, establishing streamlined processes, onboarding performance and PR agencies, and recruiting a high-performing marketing team.
- Engaged over 5 million users through strategic SEM and social media campaigns, collaborating with BNPL partners to drive significant customer acquisition and growth.
- Secured the prestigious Best Fintech Award at the Business World Education Awards 2022, elevating Eduvanz's position as a leader in education financing.
- Amplified brand visibility and thought leadership through impactful CEO interviews featured on major platforms like CNBC, Financial Express, and BW Businessworld.
- Utilized Netcore and HubSpot to optimize marketing campaigns, enhancing user engagement and operational efficiency.
### Marketing Head | Economic Times Edge (The Times Group)
https://
Spearheaded marketing initiatives for Economic Times Edge, driving over ₹500 million in revenue generation through comprehensive B2B conference strategies and establishing a key thought leadership platform.
- Spearheaded marketing for over 60 B2B conferences, employing comprehensive strategies across social media, SEM, email, print, and affiliate marketing, alongside media partnerships.
- Directed high-profile conferences (e.g., ET-GBS with 2,000+ business leaders, TOI-DesignX with 5,000+ design professionals) that generated over ₹500 million in revenue.
- Established the ET-Insights platform, engaging over 5,000 business leaders and CXOs with thought leadership content including video interviews and white papers.
- Utilized Google Ads, Google Analytics, Salesforce, and Facebook Ads to optimize marketing campaigns, maximizing user engagement and operational efficiency.
### Business Head - Content Business | Zirca Digital Solutions
https://
Led the Content Business at Zirca Digital Solutions, overseeing content monetization strategies for global media brands and driving significant revenue growth through innovative platforms and client acquisition.
- Developed and launched ContentdB, a SaaS-based demand-side platform for Native Advertising, achieving an estimated valuation of ₹400 million, as assessed by Grant Thornton.
- Led the Branded Content division, driving innovative strategies for global clients (e.g., Glenmorangie, HDFC Life, Siemens) and earning multiple industry awards for content excellence.
- Acquired over 150 clients within the first six months of ContentdB launch, including major enterprises like Prudential Group, Accenture, and Tata Group companies.
- Managed a 20-member cross-functional team across editorial, design, content development, media planning, and sales, ensuring impactful marketing and monetization strategies.
- Utilized MarTech tools including Outbrain, Taboola, Google Ads, and HubSpot to optimize campaign performance and achieve revenue targets.
### Practice Head – Social Media and Digital PR | Adfactors PR
https://
Led P&L operations for Social Media and Digital PR at Adfactors PR, achieving a 40% growth rate and ₹80 million in annual revenues while delivering impactful strategies for high-profile clients.
- Led P&L operations, achieving a robust 40% growth rate and annual revenues of ₹80 million while managing and mentoring a 20-professional team.
- Developed and secured digital PR and social media strategies for high-profile clients, including Godrej Group and Indian School of Business (ISB), driving impactful results.
- Managed strategic client relationships with key organizations like SBI, ICICI, Vodafone, Infosys, and the Ministry of Shipping, ensuring tailored communication solutions.
- Directed a successful crisis management campaign for GAIL's natural gas pipeline project, cultivating positive perceptions among media and political influencers.
- Earned industry recognition with Sabre and DMAi Gold awards for excellence in campaigns for ICICI and Goa Tourism.
### Digital Marketing Lead | BlackBerry
https://
Directed digital marketing initiatives for BlackBerry, managing a $50 million budget and coordinating global teams to drive significant product launches, social media growth, and ₹130 million in e-commerce sales.
- Managed a $50 million digital marketing budget, optimizing ROI and coordinating strategies across global teams and 8 agency partners for seamless execution.
- Directed the BB10 live webcast launch, organically reaching over 4 million people, and engaged 5 million users through a successful top-up promotion.
- Expanded Facebook presence from 100,000 to 3 million followers and conceptualized the award-winning "Flaunt Your BBM" campaign, generating 15,000 orders and reaching 3 million viewers.
- Launched ShopBlackBerry in five countries, generating over ₹130 million in online sales from 8,000+ devices sold.
- Recipient of the Best Marketing Award (2011) among APAC marketing teams for the "Flaunt Your BBM" campaign and achieved over $1 million in cost savings through process optimization.
### Business Head | Draft FCB Group
https://
Led the Business unit at Draft FCB Group, managing key client accounts and driving over ₹50 million in new client acquisition and annual revenue growth.
- Managed the comprehensive Mahindra & Mahindra account, overseeing digital marketing, CRM, and direct marketing campaigns across diverse group companies.
- Acquired new key clients including Bajaj Allianz, Birla Cement, Sundrop, and Kamasutra, generating over ₹50 million in annual revenue through strategic business development.
### Head – Marketing & Communications | Medybiz Pharma
https://
Led Marketing & Communications at Medybiz Pharma, establishing a comprehensive marketing infrastructure within six months and engaging over 2 million targeted users.
- Designed and implemented a comprehensive marketing infrastructure, including an e-commerce website and call center, across 20 cities to support pharmaceutical partner programs.
- Collaborated with Reliance Health to develop and launch an integrated telemedicine model, enabling electronic health record transmission via mobile devices.
- Created and executed a digital marketing strategy, including online Health Risk Assessment tools, to enhance patient acquisition and retention.
- Successfully established extensive marketing infrastructure within six months, enabling seamless operations across multiple cities.
- Engaged and reached over 2 million targeted users, significantly impacting customer engagement and program adoption.
### Digital Head | Club Mahindra (Mahindra Group)
https://
Directed digital strategy for Club Mahindra, developing a comprehensive GTM strategy for a travel portal and contributing ₹100 million in annual revenues through online sales and partnerships.
- Developed a comprehensive go-to-market (GTM) strategy for a travel portal, integrating diverse travel services to enhance market reach.
- Upsold travel services to over 150,000 time-share members, contributing 30% to total sales revenue.
- Designed and executed a digital strategy leveraging social media, SEO, and SEM to generate leads for the Time Share division.
- Established B2B2C sales partnerships with major travel portals (e.g., Makemytrip.com) to optimize revenue streams.
- Successfully launched portal-based online sales, securing 15% of total sales revenue via online channels in the first year and contributing ₹100 million in annual revenues.
### Senior Manager – Chairman's Office for Marcom | Reliance ADA Group
https://
Served in the Chairman's Office for Marcom at Reliance ADA Group, managing media relations, reputation, and brand identity across digital platforms, and streamlining over 5,000 monthly queries with a CRM solution.
- Managed media and communications for Rajya Sabha initiatives within the Reliance Chairman's Team, safeguarding public image.
- Played a key role in the online reputation management team, supporting initiatives to enhance public image for a Member of Parliament.
- Spearheaded the rollout of new brand positioning and identity across digital platforms for multiple Reliance ADA Group companies, ensuring consistent representation.
- Led the successful implementation of a Lotus Notes-based CRM solution, streamlining over 5,000 monthly queries and enhancing customer interaction efficiency.
### Business Development Director | Tribal DDB (Omnicom Group)
https://
Directed Business Development at Tribal DDB, revitalizing the digital division to achieve over ₹50 million in annual revenues and securing transformative client accounts generating over 200,000 leads.
- Revitalized the digital division, achieving annual revenues exceeding ₹50 million and expanding the team from scratch to 15 members.
- Secured the transformative LIC account, leading one of the largest campaigns by a financial institution that generated over 200,000 leads and inquiries.
- Acquired prestigious clients including Air France and IIM Ahmedabad, significantly strengthening the agency's market presence and revenue streams.
### Business Development Manager | IndiaMart.com
https://
Managed business development at IndiaMart.com, spearheading enterprise email and website solutions and achieving a 75% increase in sales revenues in the education category.
- Spearheaded the development and delivery of enterprise email and website solutions for key clients in the education and agriculture sectors, enhancing digital capabilities and client engagement.
- Achieved a 75% increase in sales revenues within the education category by acquiring major clients and driving significant business growth.

## Education
### Apeejay School of Marketing | Marketing & Systems
https://
### NIIT | Programming
https://
### Delhi University | Commerce
https://

## Awards
### Most Influential Marketing Professional
World Marketing Congress | 2022-01-01
Recognized for exceptional contributions to marketing innovation and strategy.
### Fabulous Marketer
CMO Asia | 2022-01-01
Recognized for exceptional contributions to marketing innovation and strategy.
### Best Fintech Award
Business World Education Awards | 2022-01-01
Awarded to Eduvanz, positioning the company as a leading player in education financing.
### World Marketing Summit's Best Sponsored Content Award
World Marketing Summit | 2018-01-01
Recognized for excellence in sponsored content campaigns.
### Finalist in Cloud Awards (Non-US category)
Cloud Awards | 2018-01-01
Recognized as a finalist in the non-US cloud category.
### Stratus Awards - Business Intelligence Group
Business Intelligence Group | 2018-01-01
Recognized by the Stratus Awards for business intelligence.
### Campaign India's Digital Crest Awards (Bronze) for Best Writing
Campaign India | 2018-01-01
Recognized for excellence in content writing.
### DOD Award for Best Sponsored Content Campaign
DOD | 2018-01-01
Recognized for excellence in sponsored content campaigns.
### CMO Asia's Best Content Marketing Platform Award
CMO Asia | 2018-01-01
Recognized for excellence in content marketing platforms.
### Campaign India's Digital Crest Awards (Silver) for Best Writing
Campaign India | 2017-01-01
Recognized for excellence in content writing.
### Sabre Award
The Sabre Awards | 2016-01-01
Recognized for excellence in campaigns for ICICI and Goa Tourism.
### DMAi Gold Award
DMAi | 2016-01-01
Recognized for excellence in campaigns for ICICI and Goa Tourism.
### Nielsen Survey: Ranked 11th in social media for BlackBerry India
Nielsen Survey | 2012-01-01
Recognized for social media performance.
### Pitch Magazine: Ranked 7th Most Hyperactive Brand in India on Facebook
Pitch Magazine | 2012-01-01
Recognized for Facebook brand activity.
### Platinum Award for Best Campaign of the Year
The Sabre Awards | 2011-01-01
Recognized as the best campaign of the year.
### Spikes Asia: Best Use of Social Media for BlackBerry
Spikes Asia | 2011-01-01
Recognized for best use of social media.
### Best Marketing Award (APAC)
BlackBerry | 2011-01-01
Awarded among APAC marketing teams for the Flaunt Your BBM campaign in India.
### SABRE APAC: Best Technology Campaign
The Sabre Awards | 2011-01-01
Recognized for technology campaign excellence.

## Certificates
### Microsoft Certification in programming
Microsoft | 1998-01-01 | https://
### GNIIT (Programming)
NIIT | 1996-01-01 | https://

## Skills
### Strategic Campaign Management
Expert
- SEM
- SEO
- Social Media
- Content Marketing
- Email Marketing
- Paid Marketing
- Performance Marketing
- Digital PR
### Data-Driven Insights & Analytics
Proficient
- Google Analytics
- Tableau
- Salesforce
- Marketing Strategy Optimization
- Outcome Optimization
### Marketing Strategy Development
Expert
- ATL Planning
- BTL Planning
- GTM Planning
- Brand Success
- Business Growth
### Leadership & Team Management
Expert
- Cross-functional Team Leadership
- Campaign Delivery
- Collaboration
- Marketing
- Design
- Content
### Brand Management & Customer Acquisition
Skilled
- Brand Presence
- Customer Acquisition
- Initiative Development
- Execution
### Technology & Automation Integration
Expert
- AI-driven Tools
- Canva
- Synthesia
- Tableau
- HubSpot
- Salesforce
- ChatGPT
- Process Streamlining
- Efficiency Enhancement
### Budget & P&L Management
Expert
- Budget Management
- P&L Management
- Business Objectives
- Financial Success
### Industry Thought Leadership
Experienced
- Digital Marketing Training
- Mentoring
- International Speaking
- Conference Presentations
- Industry Innovation

## Interests
### Industry Engagement
- Guest Faculty (B-schools)
- Awards Judging (EMVIES, SIIA-CODIE Awards)
### Personal Interests
- Family

## Projects
### ContentdB Platform Development & Launch
https://
Developed and launched ContentdB, a SaaS-based demand-side platform for Native Advertising.

## Source
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